Insights from Bechtle Tech Expo 2025

Last Thursday, November 13th, our very own Leo Sex and Misha Vaganov represented the team at the Bechtle Tech Expo 2025. Held at the historic Round Room at the Mansion House in Dublin, the event brought together over 20 leading vendors to showcase the future of IT infrastructure, cybersecurity, and digital transformation.

Key Takeaways from the Floor The expo was more than just a display of the latest hardware. Leo and Misha noted several strategic shifts in the market, specifically regarding Bechtle’s own evolution. Key highlights included:

• The Launch of Professional Services: It was fascinating to learn about Bechtle’s new dedicated division aimed at providing deeper service integration.

• The AI Focus: As expected, Artificial Intelligence took center stage, with insightful discussions on how Bechtle is making forays into practical AI applications for business.

A Lesson in Smart Marketing Beyond the technology, the event offered a look into effective industry marketing. Leo Sex noted that amidst the sea of standard corporate "swag," Bitdefender stood out with a genuinely functional approach.

Rather than disposable merchandise, Bitdefender provided a voucher card that doubled as a one-year product license, a marketing tool, and a user guide. As Leo observed, "It was a smart way to get people using the application and getting brand association at the same time."

It was a productive evening of networking and learning. We look forward to seeing how these new developments in AI and Professional Services shape the IT landscape in the coming year.

Wolfox Team!